The year is 2078. Sony is releasing the Playstation 9 – the 9th generation of their gaming console. What’s new? Well, there are new features such as: Mind Control System, Holographic Movie Surround Vision, and Telepathic Personal Music. These are all achievable thanks to its new technology – electronic spores which tap directly to your adrenal gland.
Gaming, as you know it, is disrupted. It’s a sphere – no controllers, no TV, no speakers. Instead, those electronic spores enter your brain and transport you to your adventure. Games aren’t “loaded” – you’re directly placed in the simulation and play. You’re able to shift between games and experiences ranging from future cityscapes and medieval-era jousting, to underwater environments. Gaming beyond our wildest dreams.
It ends by displaying the Playstation 9 (PS9) sphere.
But really, the year is 1999
It’s a commercial nestled within a commercial. The PS9 isn’t real (yet). But as the narrative unfolds, the true revelation emerges, shedding light on what’s genuinely groundbreaking: the Playstation 2, with words proclaiming:
the beginning
What makes this commercial different?
Remember, it’s 1999. Gaming during this era included Nintendo, Sega, and Sony. Next-generation consoles did not use numerical iterations. Sony started this industry-setting trend of number-counting generations. So what does this mean?
There’s a linear story being told here: Playstation 2 is the next iteration of Playstation. There will be a Playstation 3, 4, 5, and eventually 9. By purchasing the Playstation 2, you are buying into the future. And now, we share a vision with Sony.
In the span of one minute, a captivating glimpse into the future unfolds, offering a preview of what the next 79 years may hold. This simplified, yet compelling story serves a publicly accessible roadmap by Sony.
The ultimate just got better
There is no high watermark – Sony’s generational enumeration marks each iteration of the ultimate gaming console. The ultimate gets better each time. While the competition change their course, Sony’s structured approach instills confidence in their ability to deliver on their vision. Sony will remain at the forefront of innovation and continue to redefine what’s possible in technology, making their story an inspiring glimpse into the future.
Nearly 25 years later, Sony is still on course. #TheArtofStoryTelling
-DLL